How to set up Bing Webmaster Tools for your Showit website

Quick answer

If you've already set up Google Search Console, you can connect your site to Bing Webmaster Tools in just a few clicks by importing directly from Google. No separate verification required.

How to fix it in Showit

1. Method 1 — Import from Google Search Console (recommended). If you've already set up Google Search Console, this is by far the easiest option. Go to Bing Webmaster Tools and click Get Started. Sign in using your Microsoft, Google, or Facebook account. On the welcome screen, select Import under the 'Import your sites from Google Search Console' option. Click Continue and grant Bing permission to access your Google account. Select the website you want to import and click Import. Bing will use your existing Google Search Console verification to confirm ownership instantly — no extra verification steps needed. Your sitemap will be imported automatically.

2. Method 2 — Add your site manually. If you don't use Google Search Console or prefer to add it manually: Sign in to Bing Webmaster Tools. In the left-hand menu, click Add a Site and enter your full website URL (e.g. https://example.com). Then choose one of three verification methods:

3. Verification option A — HTML Meta Tag. Copy the meta tag provided by Bing and paste it into the head section of your Showit site. In Showit, go to Site Settings → Site Information → Header Code and paste the tag there. Save and publish, then click Verify in Bing Webmaster Tools.

4. Verification option B — XML File. Download the BingSiteAuth.xml file provided by Bing and upload it to the root directory of your website via your hosting cPanel or an FTP client. Then click Verify.

5. Verification option C — CNAME Record. Add a CNAME record to your DNS settings via your domain registrar (such as GoDaddy or Namecheap) using the details provided by Bing. Then click Verify.

6. Submit your sitemap. Once verified, go to Sitemaps in the left sidebar and submit your sitemap URLs. For Showit sites: yourdomain.com/siteinfo.xml for your pages, and yourdomain.com/sitemap_index.xml if you have a blog.

7. Run a fresh scan in FastaSEO. Once your site is set up in Bing Webmaster Tools, run a fresh scan in FastaSEO to confirm your SEO setup is complete.

What's the issue

Bing Webmaster Tools is Bing's equivalent of Google Search Console. It lets you submit your sitemap, monitor your search performance on Bing, and spot any indexing issues. Most website owners focus on Google, but Bing and DuckDuckGo together account for a meaningful share of search traffic — and setting up Webmaster Tools costs you almost nothing if Google Search Console is already in place.

Why it matters

• Google dominates search, but Bing and DuckDuckGo together serve a significant portion of searches — particularly from desktop users and older demographics. If your site isn't indexed in Bing, you're missing that traffic entirely. Setting up Bing Webmaster Tools takes five minutes if you've already done the Google Search Console setup. It's one of the easiest wins on your SEO checklist.

What good looks like

Your Showit site is verified and active in Bing Webmaster Tools. Your sitemap is submitted and showing as processed. Your pages are appearing in Bing's index.

How long this takes

If Google Search Console is already set up, connecting to Bing Webmaster Tools takes around five minutes.