Where your target keyword should appear on your Showit page

Quick answer

Your target keyword should appear in six key places: your page URL, your H1 heading, your meta title, your meta description, your footer, and your page body copy. FastaSEO checks all of these and tells you which ones are missing.

How to fix it in Showit

1. Page URL — Your target keyword should appear in the page URL. For example, a page targeting 'brand photographer Melbourne' should have a URL like /brand-photographer-melbourne. Set this in Showit via the Pages panel.

2. H1 heading — Your H1 is the most important heading on the page and should include your target keyword. Every page should have exactly one H1. Set this in Showit by clicking on the heading text, going to Text Properties in the right sidebar, and setting the Text Tag to H1.

3. Meta title — Your target keyword should appear in your meta title, ideally near the beginning. The meta title is what appears as the clickable link in Google search results. Set this in Showit via the Pages panel → SEO Settings tab.

4. Meta description — Your target keyword should appear naturally in your meta description. This is the short summary that appears under your title in search results. Set this in Showit via the Pages panel → SEO Settings tab.

5. Footer — Your homepage target keyword should appear in a short footer bio that describes what you do. This means every page on your site carries the keyword signal — not just your homepage. Add this as a short 1–2 sentence description in your Showit footer.

6. Body copy — Your target keyword should appear naturally in the written content on the page. Don't force it — write naturally and make sure the phrase appears at least once or twice in a way that reads well for visitors.

7. In FastaSEO, set your target keyword on the page, run a scan, and check which of these locations are passing and which still need attention

What's the issue

Every page sends signals to Google about what it's about. The strongest signals come from specific places — your URL, headings, meta data, and body content. When your keyword appears consistently across all of these, Google receives a clear, repeated signal that strengthens your chances of ranking for that phrase.

Why it matters

• Each location where your keyword appears adds another signal to the same message. A keyword in your URL tells Google what the page is about before it even loads. A keyword in your H1 confirms it when the page is read. A keyword in your meta title reinforces it in search results. A keyword in your footer spreads the signal across every page of your site. Together, these signals work as a consistent pattern that Google is built to recognise and reward.

What good looks like

Your target keyword appears naturally in the URL, H1, meta title, meta description, footer bio, and body copy. It reads naturally — not forced or repeated unnaturally. FastaSEO confirms passes across all keyword checks for the page.

How long this takes

Checking all keyword locations and making fixes typically takes 10–20 minutes per page depending on how many gaps there are.