What is a target keyword and how to choose one for your page

Quick answer

A target keyword is the main phrase you want a page to rank for in Google. Each page on your site should have one primary keyword — the phrase your ideal client would type into Google to find that page.

How to fix it in Showit

1. Think about what your ideal client would type into Google to find this specific page — not your whole site, just this page

2. Be specific. 'Brand photographer Melbourne' is a better target keyword than 'photographer' — it's more specific, less competitive, and more likely to attract the right person

3. One page, one keyword. Don't try to target multiple unrelated keywords on the same page. Each page should have a single clear focus

4. Your homepage keyword should describe your overall business — for example 'Showit web designer for photographers' or 'wedding photographer Sydney'

5. Service page keywords should describe that specific service — for example 'brand photography for coaches' or 'Showit website design packages'

6. Once you've chosen your keyword, add it to FastaSEO by clicking on the page, finding the Set Target Keywords section at the top, entering your keyword in the Primary Keyword field, and clicking Save Keywords

7. FastaSEO will then check whether your keyword appears in the right places across the page and flag any gaps

What's the issue

Every page on your website has a job to do. Your homepage introduces your business. Your services page explains what you offer. Your about page tells your story. A target keyword reflects that job — it's the phrase someone would type into Google when they're looking for exactly what that page offers.

Without a target keyword, your page has no clear focus. With one, every element of the page — from the URL to the H1 heading to the meta description — can work together to tell Google what the page is about.

Why it matters

• Google ranks individual pages, not whole websites. That means every page needs its own clear keyword focus. When your target keyword appears consistently in your URL, H1 heading, meta title, meta description, and body copy, Google gets a strong, consistent signal about what that page is about — which helps it rank for the right searches.

Choosing the wrong keyword (too broad, too competitive, or not what your ideal client actually searches) means your page could rank for searches that don't convert. Getting the keyword right from the start means every other SEO fix you make on that page works harder.

What good looks like

Every page has a clear primary keyword that reflects what the page is about. The keyword is specific enough to attract the right visitor. It appears naturally in the URL, H1, meta title, and meta description.

How long this takes

Choosing a target keyword for a page takes around five minutes. Adding it to FastaSEO takes under a minute.