The different types of schema markup for Showit sites

Quick answer

Different pages on your site need different schema types. Your homepage needs Organization schema, your contact page needs LocalBusiness schema, your FAQ page needs FAQPage schema. FastaSEO tells you which type each page needs.

How to fix it in Showit

1. Organization — Use on your homepage to identify your business. Include your business name, website URL, logo, and social media profiles. This is the most important schema for most Showit sites.

2. LocalBusiness — Use on your homepage or contact page if you serve a specific geographic area. Includes your address, phone number, opening hours, and service area. Helps with local SEO.

3. Person — Use on your about page if your brand is built around you as an individual. Include your name, job title, and links to your social profiles.

4. Service — Use on individual service pages to describe what you offer. Include the service name, description, and provider details.

5. FAQPage — Use on any page with a FAQ section. Each question and answer pair is marked up individually. This can unlock FAQ rich results in Google Search — where your questions appear directly in the search listing.

6. Event — Use on pages promoting specific events, workshops, or experiences. Include the event name, date, location, and ticket details.

7. Offer — Use on pricing pages to describe your packages or rates.

8. BreadcrumbList — Use on any page to show Google your site structure. Helps Google understand how your pages relate to each other.

9. In FastaSEO, click Schema Markup in the left menu to see which schema types are recommended for your specific pages

What's the issue

Schema markup uses a vocabulary called Schema.org to describe your pages. Each schema type is a label that tells Google what kind of content it's looking at. The right type for a page depends on what that page is about and what action you want visitors to take.

Why it matters

• Using the right schema type for each page does two things. It gives Google accurate information about your content — which helps with indexing and ranking. And for certain schema types, it can unlock rich results that make your search listings stand out.

FAQPage schema can show your questions and answers directly in Google Search results. LocalBusiness schema can populate your business details in the Google Knowledge Panel. Event schema can display event dates and ticket links. These enhanced listings get more clicks than plain results — which means more visitors without needing to rank higher.

What good looks like

Homepage has Organization or LocalBusiness schema. About page has Person schema. Service pages have Service schema. FAQ sections have FAQPage schema. Every schema type matches the purpose of the page it's on.

How long this takes

Reading this guide takes around five minutes. Once you know which schema types your pages need, adding the code takes 10–20 minutes depending on how many pages your site has.